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{"id":121507,"date":"2021-05-11T10:01:06","date_gmt":"2021-05-11T10:01:06","guid":{"rendered":"https:\/\/animal-rights-switzerland.ch\/?p=121507"},"modified":"2021-10-13T11:05:35","modified_gmt":"2021-10-13T11:05:35","slug":"medienguide","status":"publish","type":"post","link":"https:\/\/animal-rights-switzerland.ch\/medienguide\/","title":{"rendered":"Medien und Tierschutz: Animal Rights Switzerland ver\u00f6ffentlicht Guide"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_single_image image=&#8220;121518&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220;][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8220;32&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_column_text]<\/p>\n<h1><span style=\"font-weight: 400; color: #c60d52;\"><span style=\"font-weight: 400;\">Medien und Tierschutz: Animal Rights Switzerland ver\u00f6ffentlicht Guide<\/span><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<span style=\"color: #c60d52;\"><strong>MEDIENMITTEILUNG \u2022 12. Mai 2021<\/strong><\/span><\/p>\n<p><b>Ringier wurde wegen Schleichwerbung f\u00fcr Fleisch <\/b><a href=\"https:\/\/www.nau.ch\/news\/schweiz\/presserat-rugt-ringier-publikationen-wegen-schleichwerbung-65917595\"><b>ger\u00fcgt<\/b><\/a><b>. Doch Kooperationen zwischen Medien und der Fleischlobby sind nach wie vor an der Tagesordnung.\u00a0Darunter leidet auch die Berichterstattung \u00fcber Tierschutzthemen. Mit konstruktiven Empfehlungen f\u00fcr gute Berichterstattung und konkreten Beispielen weist Animal Rights Switzerland darauf hin, was kritische Medienschaffende auszeichnet.<\/b>[\/vc_column_text][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_column_text]<span style=\"font-weight: 400;\">\u00abHaltung gut, Leistung gut\u00bb titelt eine bezahlte Facebook-Anzeige der NZZ. \u00abVon gl\u00fccklichen Schweizer Schweinen\u00bb berichtet ein Artikel der 20 Minuten. Hinter beiden steckt eine Zusammenarbeit mit der Lobby-Marke \u00abSchweizer Fleisch\u00bb. Solche bezahlten Partnerschaften zwischen Medien und Tierprodukte-Lobbys sind heute gang und g\u00e4be. Die Lobbys haben dank Industrie- und <\/span><a href=\"https:\/\/animal-rights-switzerland.ch\/steuergelder-fleischwerbung\/\"><span style=\"font-weight: 400;\">Steuergeldern<\/span><\/a><span style=\"font-weight: 400;\"> mehr als gen\u00fcgend Mittel daf\u00fcr \u00fcbrig. Eine R\u00fcge vom Presserat gibt es nur in Ausnahmef\u00e4llen, wenn eine Werbung nicht als solche deklariert ist.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Im Tierschutz kennt man die Probleme, die durch Verbandelungen zwischen Medien und Lobbys entstehen k\u00f6nnen. \u00abDie Industrie kann sich Aufmerksamkeit einfach kaufen, der gemeinn\u00fctzige Tierschutz hat daf\u00fcr kein Geld\u00bb, sagt C\u00e9line Schlegel, stv. Gesch\u00e4ftsleiterin von Animal Rights Switzerland. So entstehe eine einseitige Diskussion. \u00abDas beeinflusst auch die politische Debatte rund um den Tierschutz, und am Ende leiden darunter die Tiere\u00bb, so C\u00e9line Schlegel weiter. Wie \u00fcber Tierschutzthemen berichtet wird und wer zu Wort kommt, sei deshalb absolut entscheidend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">F\u00fcr Medienschaffende, die kritisch und unabh\u00e4ngig \u00fcber Tierschutzthemen berichten wollen, ver\u00f6ffentlicht Animal Rights Switzerland nun eine Liste von Empfehlungen. Es geht um eine grosse Bandbreite von Themen: Um bezahlte Lobby-Werbung, aber auch um Tier-Stereotypen, um Interessensbindungen im Tierschutz, um juristisches Vokabular und um die Darstellung von Tiersch\u00fctzer:innen. 20 problematische Beispiele aus Schweizer Tageszeitungen werden thematisiert. C\u00e9line Schlegel meint dazu: \u00abWir prangern niemanden an, wollen aber ein Problembewusstsein schaffen und darauf hinweisen, was kritische Medienschaffende bereits besser machen als andere.\u00bb Zudem wolle man es Redaktionen einfacher machen, sich selbst Richtlinien zu geben.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;3\/4&#8243;]<div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/animal-rights-switzerland.ch\/wp-content\/uploads\/2021\/05\/2021-04-19-Medienguide.pdf\" target=\"_blank\" rel=\"noopener\" ><button type=\"button\" id=\"ubtn-8060\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-center   tooltip-67ec62b24261d\"  data-hover=\"#c60b52\" data-border-color=\"#c60b52\" data-bg=\"#c60b52\" data-hover-bg=\"#ffffff\" data-border-hover=\"#c60b52\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-8060'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-weight:bold;border-radius:3px;border-width:1px;border-color:#c60b52;border-style:solid;background: #c60b52;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ffffff\"><\/span><span class=\"ubtn-data ubtn-text \" >Jetzt Medienguide anschauen<\/span><\/button><\/a><\/div>[\/vc_column][vc_column width=&#8220;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/12&#8243;][\/vc_column][vc_column width=&#8220;7\/12&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<b>Kontakt<\/b><\/p>\n<p><b>Animal Rights Switzerland<br \/>\n<\/b><span style=\"font-weight: 400;\">C\u00e9line Schlegel, Gesch\u00e4ftsstelle<br \/>\n<\/span><a href=\"mailto:medien@animal-rights-switzerland.ch\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">medien@animal-rights-switzerland.ch<\/span><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8220;4\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>12. Mai 2021<\/p>\n<p>F\u00fcr Medienschaffende, die kritisch und unabh\u00e4ngig \u00fcber Tierschutzthemen berichten m\u00f6chten, ver\u00f6ffentlicht Animal Rights Switzerland eine Liste von Empfehlungen. Es geht um bezahlte Werbung, die Darstellung von Tieren und den Menschen, die sie vor Gewalt sch\u00fctzen wollen.<\/p>\n","protected":false},"author":5,"featured_media":121518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[83,142],"tags":[],"class_list":["post-121507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-medienmitteilung","category-83","category-142","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medienguide | Animal Rights Switzerland<\/title>\n<meta name=\"description\" content=\"F\u00fcr Medienschaffende, die kritisch und unabh\u00e4ngig \u00fcber 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